Big data makes marketing actions clear, traceable, measurable, and optimizable. This creates a data-centric marketing closed-loop, that is, consumption - data - marketing - effectiveness - consumption.

      FengChe provides integrated B-side enterprise big data analysis for distributors and Used Car Dealer to help B-side companies provide inventory analysis, customer analysis, deal analysis, loss analysis, source channel analysis, call time period analysis, network route analysis, and network Analysis of marketing effectiveness, etc., to help more scientific and accurate help advertising and corporate decision-making.

        At the same time, FengChe provides consumer C-side big data analysis platform to track sales data such as how much consumers like cars, distribution areas, and buying behavior. Real-time correlation with cloud database provides real and reliable insight into the development of precision marketing strategies for the automotive market segment.